Job Details

Director of Marketing and Business Development

Position Number: 6197949
Location: Lubbock, TX
Position Type: Public Relations, Marketing and Communications

Director of Marketing and Business Development
Lubbock
40982BR
National Ranching Heritage Center

Position Description
Directs, plans, coordinates and supervises the operations and activities of a specialized unit or small department; develops and implements policies and procedures, administers the budget, organizes tasks and sets priorities. Serves as liaison with university personnel and community at large. Works under general supervision with broad latitude for initiative and independent judgement.

Major/Essential Functions
Position Overview:
The National Ranching Heritage Center (NRHC) at Texas Tech University is seeking a dynamic and strategic leader to serve as the Director of Marketing and Business Development. This role is instrumental in elevating the NRHC's brand, expanding its audience reach, and developing sustainable revenue streams that align with the institution's mission.
The ideal candidate is an experienced marketing and business development professional who thrives in a collaborative environment, demonstrates a passion for heritage and cultural preservation, and has a proven ability to lead teams with confidence and clarity. They will be responsible for fostering a cohesive and innovative work culture, managing a team of professionals, and ensuring consistent and high-quality communication strategies that deepen engagement with members, donors, and the broader community. This role requires a forward-thinking, hands-on leader who is both a strategic planner and an effective executor.

Key Responsibilities:

Develop and execute an annual marketing strategy to enhance awareness and visibility of the NRHC through social media, public relations, advertising, and promotional initiatives.
Lead business development efforts, including membership, donor engagement, corporate sponsorships, and strategic partnerships.
Supervise and mentor a team, ensuring a high-performance culture built on trust, empowerment, and accountability.
Act as a key representative of the NRHC at events, engaging with stakeholders, partners, and the media to strengthen institutional relationships.
Ensure that all branding, messaging, signage, and visitor experiences align with the NRHC's high standards and institutional values.
Oversee marketing analytics and performance metrics to assess campaign effectiveness and identify areas for improvement.
Collaborate with internal departments, Ranching Heritage Association board and stakeholders to ensure alignment of outreach initiatives and strategic priorities.

Required Qualifications
Bachelor's degree in related area required plus five years progressively responsible management experience. Additional education may substitute for experience on a year for year basis.

Preferred Qualifications

Bachelor's degree in marketing, communications, business development, or a related field.
Minimum of five years of progressively responsible management experience in marketing and communications, preferably within a nonprofit or association.
Demonstrated ability to lead teams and foster a positive, high-functioning work environment.
Proven track record of developing and executing comprehensive marketing and revenue generation strategies.
Excellent communication skills, both written and verbal, with the ability to articulate a compelling vision to diverse audiences.
Highly organized and adaptable, capable of managing multiple projects while meeting strict deadlines.
Experience in public speaking, media relations, and community engagement is strongly preferred.

Special Instructions to Applicant

Minimum Hire Rate
4352.42

To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.