Job Details

Senior Director, Online & K-12 Enrollment Marketing

Position Number: 6561768
Location: Lubbock, TX
Position Type: Public Relations, Marketing and Communications

Senior Director, Online & K-12 Enrollment Marketing
Lubbock
42250BR
Marketing and Communications

Position Description
Manages and directs the day to day operations of a research center/institute or medium sized department. Plans, coordinates and supervises the operation and activities of the center/institute/department. Develops and implements policies and procedures, administers the budget, organizes tasks and sets priorities.

The Senior Director of Online & K-12 Enrollment Marketing, this role leads the development and execution of comprehensive marketing strategies that drive the growth of online enrollment across various programs and disciplines.
Experience in digital marketing and communications is key, as the Senior Director builds dynamic marketing efforts, plays a pivotal role in expanding the university's online presence, and enhances its reputation in the digital education landscape.

Major/Essential Functions

Develop and articulate a clear vision for the online enrollment marketing strategy aligned with the university's goals and mission.
Collaborate with senior leadership to define enrollment targets, analyze market trends and identify opportunities for additional marketing.
Design and implement innovative marketing campaigns that target prospective online learners, ensuring a consistent and compelling brand message across various digital channels.
Utilize market research and data analysis to identify key audiences and develop strategies to engage via marketing, both direct and indirect.
Oversee the creation of high-quality, engaging and informative content that showcases the university's online programs and supports the decision-making process of prospective students, working closely with Texas Tech Online and Enrollment Management colleagues.
Collaborate with academic departments, faculty and enrollment teams to gather insights and develop program-specific marketing materials that resonate with target audiences.
Foster partnerships with external organizations, influencers and industry experts to enhance the university's credibility and visibility in the online education space.
Utilize data analytics to measure the effectiveness of marketing campaigns, identify areas for improvement and make data-driven decisions to optimize enrollment outcomes.
Collaborate with a team of marketing professionals, providing mentorship, guidance and fostering a collaborative and innovative work environment.
Set clear goals, manage performance and ensure the team's efforts are aligned with the university's online enrollment objectives.
Manage the marketing budget for online enrollment, allocating resources effectively to maximize ROI and achieve enrollment targets.
Collaborate with internal stakeholders, including admissions, academic departments, enrollment teams and student services, to ensure a seamless enrollment experience for online students.

Required Qualifications
Bachelor's degree required in appropriate field based on assigned area of responsibility; Six years progressively responsible management experience. Additional education beyond Bachelor's may substitute for experience on a year for year basis.

Preferred Qualifications

Master's degree in marketing, business administration, higher education administration or related field.
Five years of progressive experience in marketing, with at least three years in a leadership role focused on enrollment or digital education marketing.
Proven track record of developing and executing successful, data-driven marketing campaigns that drive enrollment growth.
Exceptional leadership and team management skills, with the ability to inspire and guide a team of marketing professionals.
Proficiency in data analysis and utilization of relevant tools for campaign tracking and performance measurement.
Innovative mindset and a demonstrated ability to adapt to evolving trends in online education and digital marketing.

Special Instructions to Applicant
Applicants are required to submit the following:

A portfolio containing examples of strategic marketing campaigns, including details on tactics, messaging, and the key performance indicators (KPIs) or benchmarks used to assess their effectiveness.
A video is not required.

Minimum Hire Rate

To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.