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Director - Marketing

Position Number: 6509985
Location: Lubbock, TX
Position Type: Business - Marketing and Sales

Director - Marketing
Lubbock
42100BR
Marketing Department

Position Description
Directs, plans, coordinates and supervises the operations and activities of a specialized unit or small department; develops and implements policies and procedures, administers the budget, organizes tasks and sets priorities. Serves as liaison with university personnel and community at large. Works under general supervision with broad latitude for initiative and independent judgement.

The Marketing Director is responsible for overseeing all marketing and communications within the Texas Tech University College of Media & Communication (CoMC). This position ensures the effective promotion of the college's brand and programs, while managing and guiding staff who comprise the college's marketing and communications team. The Marketing Director will also lead strategic communications efforts and coordinate issues management to support the college's reputation and goals. This role works closely with college leadership to align marketing and communications strategies with the overall vision and objectives of Texas Tech University.

Major/Essential Functions

Strategic Marketing & Branding: Develop and implement comprehensive marketing and PR strategies to promote CoMC's programs, events and activities, enhancing visibility and engagement across all platforms and outreach opportunities.
Project Management: Lead and manage marketing projects from concept through execution, ensuring timely completion, quality control, and adherence to brand guidelines; includes oversight of installation projects coordinated through the marketing office. Coordinate with internal teams, including the administration, chairs, other leadership, program departments and the marketing office's social media specialist and graphic designer to deliver on marketing initiatives.
Team Management: Supervise and mentor the team , and student interns, providing guidance, setting goals and evaluating performance to ensure effective collaboration and output.
Leadership Collaboration: Serve as the primary marketing liaison with college leadership, including deans, department heads, and other key stakeholders, maintaining regular and consistent contact to ensure alignment of marketing initiatives with college priorities.
Content Development: Oversee the creation, planning and curation of high-quality content for marketing materials, social media platforms, websites, newsletters, digital monitors and other communication channels, while meeting deadlines. Direct semi-annual production of Far & Wide, CoMC's alumni magazine.
Copy Editing: Ensure all content reflects AP Style writing standards.
Web Development: Manage and oversee consistent maintenance of the college website, including annual updates of existing leadership and faculty biographies and general content, while also creating a strategy to adjust website appearance periodically, in alignment with campus guidelines.
Analytics & Reporting: Analyze marketing campaign performance data, generating reports to measure the effectiveness of campaigns and making data-driven recommendations for future initiatives.
Budget Management: Manage the marketing budget, ensuring cost-effectiveness and alignment with the college's financial goals.
Communications & Issues Management: Lead the development and execution of internal and external communications strategies that support the college's mission and reputation. Serve as the primary point of contact for media inquiries and coordinate messaging with university partners during sensitive or high-profile situations. Monitor emerging issues, provide guidance to leadership, and manage timely, transparent communication with stakeholders to ensure consistent and effective messaging across all platforms.

Required Qualifications
Bachelor's degree in related area required plus five years progressively responsible management experience. Additional education may substitute for experience on a year for year basis.

Preferred Qualifications

5+ years of experience in marketing communication, with a strong emphasis on digital and content marketing, OR bachelor's degree in marketing, communications, public relations, or a related field. Master's degree preferred.
Proven project management experience, with the ability to handle multiple projects simultaneously.
Experience managing creative teams.
Exceptional communication, organizational, and interpersonal skills.
Proficiency with digital marketing platforms, content management systems, and analytics tools.
Strong ability to collaborate with leadership and stakeholders and adapt marketing strategies based on organizational goals.

Special Instructions to Applicant

Minimum Hire Rate
4352.42

To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.