Job Details

Senior Director, Graduate Enrollment Marketing

Position Number: 6738797
Location: Lubbock, TX
Position Type: Admissions/Enrollment

Senior Director, Graduate Enrollment Marketing
Lubbock
43027BR
Marketing and Communications

Position Description
Manages and directs the day to day operations of a research center/institute or medium sized department. Plans, coordinates and supervises the operation and activities of the center/institute/department. Develops and implements policies and procedures, administers the budget, organizes tasks and sets priorities.

The Senior Director of Graduate Enrollment Marketing plays a key leadership role in developing and executing strategic, data-informed marketing initiatives that attract, engage, and enroll graduate students across master's, doctoral and certified programs. Candidate will have expertise in integrated marketing, brand strategy and audience engagement that will guide cross-channel campaigns that elevate the visibility of Texas Tech's graduate programs and support the university's broader academic and research goals.

Major/Essential Functions

In coordination with the Graduate School, lead the planning and execution of marketing campaigns that reach prospective graduate students - both domestic and international - and their influencers, ensuring consistency across digital, print and experiential channels.
Collaborate with the Graduate School, colleges, and university research offices to develop marketing strategies that highlight academic excellence, faculty expertise and research impact.
Conduct market research and apply data-driven insights to identify target audiences, refine messaging, and optimize marketing performance.
Oversee the creation of content that showcases the graduate student experience, from academic rigor and mentorship to professional advancement and discovery.
Mentor and lead a team of marketing professionals, fostering a collaborative and innovative culture focused on continuous improvement and measurable outcomes.
Track and report campaign analytics to evaluate performance, inform strategic decisions and ensure alignment with graduate enrollment and university-wide goals.
Partner closely with Graduate Admissions and college communicators to ensure a cohesive and seamless recruitment journey for prospective students.

Required Qualifications
Bachelor's degree required in appropriate area of responsibility; Six years progressively responsible management experience. Additional education beyond Bachelor's may substitute for experience on a year for year basis.

Preferred Qualifications

Master's degree in marketing, business administration, higher education administration or related field.
Five years of progressive experience in marketing, with at least three years in a leadership role focused on graduate or enrollment marketing.
Strong understanding of graduate recruitment trends, digital marketing strategies and enrollment management principles.
Excellent communication, presentation, and interpersonal skills.
Exceptional leadership and team management skills, with the ability to inspire and guide a team of marketing professionals.
Demonstrated ability to collaborate effectively across academic and administrative units.
Proficiency in marketing analytics and campaign performance measurement tools.
Innovative mindset with adaptability to emerging trends in graduate education and marketing.
Proven record of successful, data-driven campaigns that supports enrollment growth.

Special Instructions to Applicant

A portfolio containing examples of strategic marketing campaigns, including details on tactics, messaging, and the key performance indicators (KPIs) or benchmarks used to assess their effectiveness.
A video is not required

Minimum Hire Rate

To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.