Job Details

Vice Dean of Marketing and Communications, Penn GSE
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Position Number: 5245478
Location: Philadelphia, PA
Position Type: Communications - Public Relations and Advertising

Vice Dean of Marketing and Communications, Penn GSE

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title
Vice Dean of Marketing and Communications, Penn GSE

Job Profile Title
Director D, Arts and Media, Communications and Marketing

Job Description Summary
At the Penn Graduate School of Education (Penn GSE), we believe in the power of education. We believe there is no greater force for building communities, bridging barriers, improving lives, and healing society. We bring our ideas, our identities, our ambition, and our commitment to a place where a diverse network of researchers, educators, counselors, leaders, and changemakers is unafraid to question what it means to educate.

Penn GSE's inaugural Vice Dean of Marketing and Communications will champion the school's efforts to share its mission, distinctive programs, scholarship, and impact with audiences around the world. A seasoned storyteller, marketing professional, and strategic leader, the Vice Dean will shape, staff, and steer the school's newly formed, unified Marketing and Communications Team. Reporting to the Dean of GSE, the Vice Dean will oversee strategy and direct implementation of schoolwide communications, marketing, branding, and creative design. The Vice Dean will advise the Dean and other school leadership and partner closely with them to position Penn GSE as a leader among its peers.

Job Description

Job Responsibilities

Strategy & Planning: Develop, oversee, and drive a strategic and tactical marketing and communications operation for GSE. Work closely with school leadership to refine and promote the GSE brand and identity. Create a strategic marketing and communications plan including goals, metrics, budgets, and forecasts to drive the school forward. Consistently review operational plans and refine, as needed, to ensure that results are achieved. Oversee Marketing and Communications budget, including forecasting a multi-year budget plan aligned with the strategic needs of the school.
Communications Strategy: Oversee Penn GSE's communication strategy, including directing all internal and external communication objectives. Develop and oversee a multi-channel communications calendar that engages GSE's many stakeholder groups, showcasing faculty, teaching, students, research, programming, partnerships, and alumni in ways that support GSE's vision and mission. Manage staff, including the Executive Director of Communications, who is responsible for print, newsletters, media relations and email listservs. Develop guides, policies, and training materials for communication in GSE.
Creative, Brand, and Marketing Strategy: Oversee the marketing strategy for GSE, including establishing the value proposition and differentiators. Using quantitative and qualitative research, refine and update brand strategy to ensure that the school is positioned correctly among our peers. Implement a variety of marketing tactics to promote GSE to our intended audiences. Advise on marketing strategies for recruitment, development, and various school events. Manage the Creative Director who oversees admissions marketing, branding, graphic design, photography, videography, content, social media and the GSE website. Collaborate with and supports various GSE areas including Admissions (both traditional and executive format programs), Development and Alumni Relations, and professional learning.
Office Operations: Oversee the day-to-day operations of the Office of Marketing and Communications. Manage a highly-skilled, talented, and growing team; manage successful and productive relationships with agencies, vendors, freelancers, and others, as needed, to achieve goals. Ensure efficiency in all processes, utilizing data-driven decision-making and focusing on meeting and exceeding outcomes and expectations.
Advising: Serve as a key member of the school's leadership team, advising the GSE Dean and other leaders on marketing and communications opportunities and challenges. Work closely with organizations, departments, and centers within the school to ensure alignment with the brand and mission and advise on marketing and communications strategies.
Perform additional duties as assigned.

Qualifications

ESSENTIAL:

Bachelor's Degree with a minimum of seven - ten years of both marketing and communications experience or an equivalent combination of education and experience. Must be an expert in marketing and communications trends in the higher education sector, having overseen a portfolio of creative, innovative, and exciting work and having demonstrated the ability to conceive and execute strategic programs. Must be results-oriented with the ability to independently manage multiple priorities simultaneously.

PREFERRED:

Master's Degree preferred. Experience in higher education preferred. Senior-level marketing or communications position experience with supervisory responsibilities. Strong data analysis skills and knowledge of data privacy policies.
Experience producing, designing, and distributing content for social media and web in a strategic context. Excellent familiarity with user experience and data tracking. Familiarity with CRMs, such as Salesforce Marketing Cloud, HubSpot, MailChimp or similar. Experience working in a highly collaborative team environment preferred.
Experience responding to urgent and unexpected deadlines while juggling and prioritizing multiple requests successfully, managing schedules, resources and expectations, and working in a fast-paced environment with high expectations, tight project turnarounds, and frequent deadlines.
Established track record as collaborator in the workplace, as well as a record demonstrating effective leadership as a strong and motivational manager. Experience managing teams and coordinating large projects while successfully championing an integrated approach to message and design.

*All applicants must submit a cover letter.

Penn GSE actively seeks and welcomes people of color, women, the LGBTQIA+ community, persons with disabilities, and people at intersections of these identities, to apply.

Job Location - City, State
Philadelphia, Pennsylvania

Department / School
Graduate School of Education

Pay Range
$90,860.00 - $168,000.00 Annual Rate
Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay

To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/Graduate-School-of-Education/Vice-Dean-of-Marketing-and-Communications--Penn-GSE_JR00087095